As an independent marketing consultant, I can function as your Director of Marketing without causing you the same overhead and expense of a full-time employee. That means I can handle all of your marketing, just like you would expect a Director of Marketing to do, without the same costs or stresses that come from hiring an employee.
Add to that the fact that I have 10 years of experience, and a vast portfolio of industries to pull from, and the value associated with hiring me as your marketing consultant compared to an employee becomes clear.
To top it off, consider the reduced headache that comes from working with a partner, instead of an employee. The mindset is just better, and therefore the experience, and the success of your marketing initiatives, is just better.
That's all great, but let's look at the numbers, since they provide a true perspective of the value associated with partnering with me.
| Director of Marketing | Employee1 | Contractor2 |
|---|---|---|
| Base Salary |
$
119,160
|
$
48,000
|
| Bonuses |
$
11,823
|
$
--
|
| Social Security |
$
8,949
|
$
--
|
| 401K / 403B |
$
4,977
|
$
--
|
| Disability |
$
917
|
$
--
|
| Healthcare |
$
6,507
|
$
--
|
| Pension |
$
8,383
|
$
--
|
| Paid Time Off |
$
16,121
|
$
--
|
| Vehicle Allowance |
$
6,000
|
$
--
|
| Office Space / Furniture |
$
3,600
|
$
--
|
| Computer |
$
600
|
$
--
|
| Software |
$
2,400
|
$
--
|
| Training / Education |
$
2,400
|
$
--
|
| Unexpected / Miscellaneous |
$
1,200
|
$
--
|
| Total Investment |
$
193,037
|
$
48,000
|
1 An employee is defined as a full-time, benefits-eligible employee. The figures used in this table were calculated through multiple sources, primarily the median averages as portrayed on salary.com.
2 The figure reported here is an example. For some clients, the rate can be much higher, and for others, much lower - it all depends on you and your business marketing needs. A marketing consultant working as an independent contractor provides you with the same skillset you would expect from a full-time employee, but with the added advantage of no overhead, and working with someone as a peer, versus the employer/employee relationship.