Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – knowing who their perfect […]
Can A 9-Year Old Find Your Business?
September 7, 2010 by
An interesting thing happened this morning. After sleeping in past 7:30 (part of my Saturday traditions), I proceeded to get up and mosey into the living room where Lynne and Caden were already up watching TV. After sitting quietly watching Caden flip through the full cycle of channels without finding anything that he seemed to […]
Smart People. Stupid Marketing.
August 7, 2010 by
Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you decide to purchase whatever […]
Your Perfect Customer
March 12, 2010 by
Image Credit: Bruce Berrien Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – […]
Smart People. Stupid Marketing.
January 13, 2010 by
Image Credit: James Emery Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you […]