Your Perfect Customer

Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – knowing who their perfect […]

Can A 9-Year Old Find Your Business?

An interesting thing happened this morning. After sleeping in past 7:30 (part of my Saturday traditions), I proceeded to get up and mosey into the living room where Lynne and Caden were already up watching TV. After sitting quietly watching Caden flip through the full cycle of channels without finding anything that he seemed to […]

Smart People. Stupid Marketing.

Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you decide to purchase whatever […]

The Grandparents Are Jumpin’ On Board

Those of us that are in the internet and social media industries recognize the added value to our interactions that sites like Twitter, Facebook, LinkedIn, etc bring to us on a daily, hourly, or every minute or so basis. My soon-to-be son, Caden, has his own blog; he is working on his first book about […]

Your Perfect Customer

Image Credit: Bruce Berrien Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – […]

Smart People. Stupid Marketing.

Image Credit: James Emery Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you […]

Restaurants and Social Media: Heavenly Match

Chris Brogan is a highly respected social media veteran; he has posted a great video of a discussion about social media between himself and Joe Sorge, who runs AJ Bomers in Milwaukee, Wisconsin and a few other restaurants in town. Original post by Chris Brogan here Direct link to the video here Restaurants, Bars and […]

Grandma and Grandpa Are Jumpin’ On Board

Those of us that are in the internet and social media industries recognize the added value to our interactions that sites like Twitter, Facebook, LinkedIn, etc bring to us on a daily, hourly, or every minute or so basis. My soon-to-be son, Caden, has his own blog; he is working on his first book about […]