It never ceases to amaze me when an organization has the audacity to send me a text message without my permission to do so. Seriously, do these people not understand the idea of “inbound” marketing? It all started with an innocent signup for a “free” program that was geared toward people like me who enjoy […]
Key To A Successful Marketing Plan: Action
I like Wikipedia’s definition of a plan: A plan is typically any diagram or list of steps with timing and resources, used to achieve an objective.[1] As far as definitions go, this is pretty spot-on. What so many business owners and marketers forget or fail at, though, is the actually the most important step: action. […]
Irrelevant Landing Pages Stink
Advertising is commonplace. People remember TV commercials, they are motivated by radio ads, and they take a genuine interest in advertising that catches there eye. People talk about that last beer commercial or body wash commercial. Online advertising, though it may not be as openly discussed at a party, has proven itself effective time and […]
In Defense of Luxury Car Christmas Ads
I’ve heard a lot of people around me complaining about the “ridiculous” luxury car commercials that are currently being flooded into the market. Most of the complaints I’ve heard have been in reference to the fact that they are simply unbelievable. Like this one: It seems a bit far-fetched that such a young couple, in […]
Email Marketing Software Vendors
Email marketing is without a doubt an important aspect of ANY business. Regardless of whether you are consumer-based, or business-to-business focused, email marketing is one of the most useful marketing tools available to you. For easy reference, here is a list of email marketing vendors that I’ve come across in my research. I’ve listed them […]
The Art of Follow-Up
All salespeople, especially successful ones, know that follow-up with a prospective client is one of the most important steps in the sales cycle. By the way, if you’re one of those people who runs a business and you’re still not convinced you’re main function is salesperson, you need a reality check, but I don’t want […]