Sometimes, you still want to do it yourself. With extensive experience in marketing, sales, advertising, technology, and internet technology, we can help you make confident decisions that will help improve your marketing.
We like to position ourselves on your side of the table, working with you and your internal staff, getting to know the inner workings of your business. Then we help you make the right decisions when it comes to your marketing strategy and implementation.
This is typically an ongoing relationship, and it improves over time. As we continue to work together, we will form a workflow that helps us work together to move towards steady and lasting improvements to our actions each month, so that each month your business is doing better than the month before in some way.
Web Design & Development
Your website should be the central hub of all your marketing communications. It is the heart of your marketing channels, as all successful marketing campaigns lead back to your website in some way – even if your intention is otherwise.
Today’s consumer is informed, educated, and discerning. They are going to research your company online before they make a decision to purchase. When they come looking, are they going to love what they find?
Let our professional web developers and our creative team build a website that your customers will love to visit. By making your website the one your customers go to, you’ll better position yourself as the resource for their purchasing decisions.
Selling your products online is, oftentimes, an overwhelming prospect for small business owners. It is easy to get wrapped up in the idea that it “can’t be that hard” to build a shopping cart and turn it into the next amazon.com.
The reality that most come to understand, however, is that Amazon has a huge team of developers, designers, and the like and they expend millions of dollars each year paying for that team.
If you’re like most business owners, you don’t have or don’t want to spend that much money, not yet anyway. Not to mention, you probably don’t want to deal with hiring and managing all those people.
That’s where we come in.
If you’re ready to sell your products online, but you don’t have the specialist skills, the time, the staff, or the resources to really make it a profitable arm of your business, you can outsource your ecommerce management to Carwile Marketing.
We harness all our specialist knowledge, proven experience and team resources, and put them to work on your ecommerce website.
We will develop your online store for you, and then maintain and manage it on an on-going basis.
And, we will promote your website online, tie-in to your offline marketing campaigns, manage your social media channels (Facebook, Twitter, Google+), run ecommerce email marketing campaigns and more.
When you hire Carwile Marketing to manage your ecommerce, we take care of everything:
- Website design, development and continual refinements and improvements
- Website analytics tracking and report
- Ongoing Search Engine Optimisation to bring more and more customers to the e-store
- Adwords Advertising
- Social Media Marketing
- and more…
Graphic Design & Creative Services
Let’s face it, you want your message to be heard and remembered.
Your message will get lost if it is presented in an unoriginal or boring way. Our creative department has the ability to create a package for your message that your customers will remember when it matters most (when they are ready to buy).
Whether it is your logo that needs work, your brochure, your print advertising, your phone book advertising, your website, or even the shirts that your staff members wear every day, our creative professionals know what it means to make you look awesome.
Do you want to be on the top of the major search engines, Google® in particular? The unfortunate reality is that so does everyone else in your industry. We can help you distinguish your website in such a way that gives you better odds at beating out your competition, and in a way that Google and the other big search players would approve of.
Through clean code, optimized content writing and editing, and following appropriate standards, we can provide your business with a better ranking in the major search engines.
This includes localized listings, as well. If you’re a local business, with a local target audience, this is not something you want to neglect (and unfortunately, most business owners do).
The first thing we do for any of our clients is a full analysis of their current situation and what their goals are. Without that information in hand, first, we wouldn’t be able to do any good, would we?
So we start with (and continually) research by talking to prospective or current customers, other noteworthy people, or people you want us to talk to. We ask probing questions that help us determine exactly what they are looking for from a company or product like yours. Then we take that knowledge and create a plan that yields results.
Our processes are simple. We don’t like to over-think, we like to smart-think. We help you determine exactly what your customers really want to see from your marketing efforts, and then we help prepare a plan to do just that.
Social Media Marketing
Social media is not for every company. For the companies that it makes sense, having a partner that can help guide you and keep you from making critical mistakes that alienate you from your customers is a necessity.
Blogging, Twitter, Facebook, Linked In, Quora, YouTube, the list goes on. Social media can be an incredibly overwhelming marketing channel for small business owners. We have been involved with social media since before it had a name. Our experience and daily interaction with other social media professionals and customers of brands that are heavily involved in successful interactions via social media puts us in a position to help you get a firm grasp on how best to utilize the power of social media when and where appropriate for your business.
Sometimes it still makes sense to run an ad on your local television stations and/or radio stations. Billboard advertising does still work – for the right circumstances. Phone books aren’t dead yet. Traditional advertising may not be as effective as it used to be, and the consumers are definitely changing the way they react to it, but that doesn’t mean it should be disregarded.
Through creative collaboration, we are able to help you make sure your advertising campaign is memorable and effective. If you’re going to spend the money that it costs to run and advertising campaign, then we want to make sure that your money is not wasted.
Our job is to maximize the profitability of your marketing. We take our job very seriously.