Smart People. Stupid Marketing.

Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you decide to purchase whatever […]

The Grandparents Are Jumpin’ On Board

Those of us that are in the internet and social media industries recognize the added value to our interactions that sites like Twitter, Facebook, LinkedIn, etc bring to us on a daily, hourly, or every minute or so basis. My soon-to-be son, Caden, has his own blog; he is working on his first book about […]

Smart People. Stupid Marketing.

Image Credit: James Emery Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold. I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you […]

Grandma and Grandpa Are Jumpin’ On Board

Those of us that are in the internet and social media industries recognize the added value to our interactions that sites like Twitter, Facebook, LinkedIn, etc bring to us on a daily, hourly, or every minute or so basis. My soon-to-be son, Caden, has his own blog; he is working on his first book about […]