Do You Really Know Your Customers?

Your customers are each individual people. No one customer is exactly the same as the next one. When performing your market research, you will undoubtedly come across and/or use such terms as: target market, demographics, household income, etc. It is crucial, though, to realize that though this data is valuable, it is nothing more than […]

Should You Believe That Poll?

Mashable.com posted a poll on the 15th of this month asking the dubious question: Who would win in a fight: Nexus One or iPhone 3GS? And from the start, hype ensued. First and foremost, I think polls have their place. Even though they have a ridiculous margin of error, I believe they have the ability […]

Your Perfect Customer

Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – knowing who their perfect […]

Your Perfect Customer

Image Credit: Bruce Berrien Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business? So many businesses and business people forget one key element to running a successful business – […]