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Marketing Blog ↓

How To: Look Like An Amateur on Twitter

by Michael Carwile - Marketing Consultant
Huh?

Twitter has exploded past the mainstream growth curve and is finding its way into marketing programs that are run by people with little to no experience using social media as a community building tool with a marketing mindset. When rookies join Twitter on behalf [...]

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Key To A Successful Marketing Plan: Action

by Michael Carwile - Marketing Consultant
Marketing Plan

I like Wikipedia’s definition of a plan: A plan is typically any diagram or list of steps with timing and resources, used to achieve an objective.[1] As far as definitions go, this is pretty spot-on. What so many business owners and marketers forget or [...]

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When Marketing To Millennials: Be Real

by Michael Carwile - Marketing Consultant
Generation Y Hates Ads

Tech savvy and born into the post-50′s advertising world, people born between 1980 and 2000 (Millennials) believe they’ve got businesses pegged. They know when a company is abusing advertising and they know when things are too good to be true. I think I know [...]

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Irrelevant Landing Pages Stink

by Michael Carwile - Marketing Consultant
GE Landing Page

Advertising is commonplace. People remember TV commercials, they are motivated by radio ads, and they take a genuine interest in advertising that catches there eye. People talk about that last beer commercial or body wash commercial. Online advertising, though it may not be as [...]

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In Defense of Luxury Car Christmas Ads

by Michael Carwile - Marketing Consultant
December to Remember

I’ve heard a lot of people around me complaining about the “ridiculous” luxury car commercials that are currently being flooded into the market. Most of the complaints I’ve heard have been in reference to the fact that they are simply unbelievable. Like this one: [...]

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Email Marketing Software Vendors

by Michael Carwile - Marketing Consultant
Southwest Airlines Email Marketing - Napkin Campaign

Email marketing is without a doubt an important aspect of ANY business. Regardless of whether you are consumer-based, or business-to-business focused, email marketing is one of the most useful marketing tools available to you. For easy reference, here is a list of email marketing [...]

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Connecting is a Piece of Cake

by Michael Carwile - Marketing Consultant
Connecting is a Piece of Cake

For those people and businesses that are looking for a way to harness the potential power that lies in social media (Twitter, Facebook, etc), take 5 minutes and watch this presentation. There’s a really cool video at the end. The people that creatively use [...]

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The Art of Follow-Up

by Michael Carwile - Marketing Consultant
Tin Can Phone

All salespeople, especially successful ones, know that follow-up with a prospective client is one of the most important steps in the sales cycle. By the way, if you’re one of those people who runs a business and you’re still not convinced you’re main function [...]

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1.2 Million Social Media “Experts”

by Michael Carwile - Marketing Consultant
Social Media Expert Certificate

Go do a search on Google for the term “social media expert” without the quotes and you’ll find that Google has indexed 83 million pages that it believes could be relevant to your search. Put the quotes back in and you’ll find that Google [...]

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Spending Blindly = No Clear Vision

by Michael Carwile - Marketing Consultant
Blind People Sign

I was reading a story about RedEnvelope (I’m not affiliated with them) today. It started out as a typical marketing case study – with the usual woes of what was going on before massive change and an insertion of marketing talent, followed by the [...]

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